2011-10-05 / News

Chamber Connection

By Ashley Roberts Executive Director Burke County Chamber of Commerce

Earlier this year, I had the opportunity to attend the Georgia Association of Chamber of Commerce Executives Annual Conference and we had a wonderful experience listening to a variety of speakers and learning a lot of new information.

One of the speakers was Glenn Shepeard, who showered us with valuable insight and information on motivation, customer service and new trends in the business world. I was recently looking over his website and came across this column I would like to share with all of you this month. Not only is it informative for those of you who are consumers, it is also a really great marketing tool businesses and organizations should be looking at using to promote their products or events. It’s Time for You to Get Acquainted with QR Codes By Glenn Shepard

There’s a new technology that has exploded in the business world. If you aren’t yet familiar with it, I’d like to usher you in so that you don’t get caught off guard if the term comes up in a conversation.

They’re called QR Codes, and you’ll see them popping up everywhere. (QR stands for “Quick Response”.)

They look like a funny bar code and appear in ads in newspapers and magazines, on instore displays, billboards, websites, and yard signs realtors put in front of houses for sale.

Home Depot is running a TV commercial that shows a customer scanning one in their store. You’ll even see them on business cards and job applications.

Here’s how they work.

You need a smart phone (iPhone, Android, BlackBerry or Windows) with a camera and Internet access. Download a QR Code reader app. They cost nothing and are available in the App Store.

Then the next time you see a QR Code, launch the App and point your phone at the code. It will read the code and take you to the merchant’s website, where you’ll often find special deals not offered to everyone else.

Welcome to the newest trend in technology!

About the Author

Glenn Shepard is the author of “How to Manage Problem Employees” and five other business books. Based in Nashville, Tenn., he gives numerous seminars and keynotes each year. For more free management resources, visit www.GlennShepard.com. ┬ęCopyright 2011 All Rights Reserved

TRY IT!

Use your SmartPhone to scan the QR code below to see more on happenings in Burke County.

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